Singer Ellie Goulding has credited a plant based lifestyle with helping her performance. Ellie Goulding classifies herself as an “aspiring vegan”. She said: ”I call myself an aspiring vegan. It’s challenging, but not impossible. You just have to eat or drink a lot of greens. I make green juice for myself almost every day. I put in things like bananas, avocado, spinach, broccoli – whatever’s in my fridge, really. Other celebrities such as Beyonce, J-Lo, and Natalie Portman have dabbled in veganism in the past.
Veganism has become a trendy fad in recent years, particularly “part-time” veganism as Americans are cutting back on meat for various reasons. This means less meat consumption and less revenue for corporations such as Smithfield, whose products are primarily animal based.
Advertisements for health, fitness, environmental sustainability have influenced how Americans consume products. They also display American ideologies of health consciousness in our current media influenced generation.